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| 期刊詳細資料 Journal detailed information |
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| 作者(Author) | Chang, Ching-Hsun and Yu-Shan Chen* |
| 篇名(Article title) | Managing green brand equity: the perspective of perceived risk theory |
| 期刊名(Journal name) | Quality & Quantity |
| 國際期刊(International Journal) | SSCI |
| 中文摘要(Abstrct) | |
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| 中文關鍵字(Keyword) | |
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| 卷期(Volume No) | Vol.48 No.3 |
| 頁數(Page number) | PP.1753~1768 |
| 年份(Year) | 2014 |
| 語言(Language) | 2 |
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