| 作者(Author) | Chia-Lin Hsu, Chih-Ching Yu & Cou-
Chen Wu |
| 篇名(Article title) | Exploring the Continuance Intention of
Social Networking Websites: An Empirical
Research |
| 期刊名(Journal name) | Information Systems and e-Business
Management |
| 國際期刊(International Journal) | SSCI |
| 中文摘要(Abstrct) | |
| ABSTRCT | Despite the increasing popularity of social networking websites, very
little is known about users’ extrinsic and intrinsic motivations that influence their
continued use of these websites. The long-term development of social networking
websites depends on their users’ continuance of use. To examine the extrinsic and
intrinsic motivations, this study integrates the technology acceptance model, the
theory of planned behavior, the expectation disconfirmation model, and flow theory
to construct a research model which investigates the factors that motivate users to
continue to use social networking websites. The research model was tested
empirically within the context of Facebook and 482 samples of data were analyzed
using a structural equation modeling approach. The analysis showed that the proposed
theoretical model provided a deep understanding of user continuance
behavior towards social networking websites. The theoretical and practical implications
of this study are discussed. |
| 中文關鍵字(Keyword) | |
| KEYWORD | Social networking Technology acceptance model Theory of planned
behavior Expectation disconfirmation model Flow theory Facebook |
| 卷期(Volume No) | Vol.12 No.2 |
| 頁數(Page number) | PP.139~163 |
| 年份(Year) | 2014/5 |
| 語言(Language) | 2 |