期刊詳細資料 Journal detailed information 作者(Author) Yolande Y Yang、Kuang-Hui Chiu 篇名(Article title) SERVITIZATION STRATEGIES OF MANUFACTURING BUSINESSES: A CASE STUDY OF LIEN CHENG SAXOPHONE COMPANY 期刊名(Journal name) International Journal of Electronic Business Management 國際期刊(International Journal) EI 中文摘要(Abstrct)   ABSTRCT This is a research of servitization of manufacturing industry as a transforming strategy, in the face of global competition, emergence of new economies, and the dwindling profit of medium and small businesses. This case study focuses on why the company should construct a brand, and how the company can exploit existing resources to advance the brand, in order to reincarnate the company as a service provider tightly connected with the customers. For this case study, we collected information of Lien Cheng Saxophone, and interviewed the management to analyze the company’s strategies of (1) creating of their own brand and marketing, (2) construction of a museum and incorporation of tourism, and (3) innovation in research and development. This company added higher-valued service to their original specialty in the business, transforming an OEM, via industry knowledglization, to a new model of industrial tourism. This type of tertiary industry, combining the manufacturing process, multi-faucet marketing, and exhibition, serves as an example for other manufacturing-oriented companies seeking new operation models in the culture-related industry. 中文關鍵字(Keyword) KEYWORD Servitization of manufacturers, Case study, Service innovation, Saxophone Industry 卷期(Volume No) Vol. No. 頁數(Page number) PP.~ 年份(Year) 2014/12 語言(Language) 2