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期刊詳細資料 Journal detailed information |
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作者(Author) | Shiu-Li Huang and Szu-Chen Chen |
篇名(Article title) | The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads |
期刊名(Journal name) | Journal of e-Business |
國際期刊(International Journal) | TSSCI |
中文摘要(Abstrct) | |
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卷期(Volume No) | Vol.16 No.4 |
頁數(Page number) | PP.437~460 |
年份(Year) | 2014/12 |
語言(Language) | 2 |
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