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| 期刊詳細資料 Journal detailed information |
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| 作者(Author) | Tracy Tsui-Hsu,Arthur Jing Lin, EldonY. Li |
| 篇名(Article title) | The effect of philanthropic marketing on brand resonance and consumer satisfaction of CSR performance: Does media self-regulation matter? |
| 期刊名(Journal name) | Chinese Management Studies (SSCI) |
| 國際期刊(International Journal) | |
| 中文摘要(Abstrct) | |
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| 卷期(Volume No) | Vol. No. |
| 頁數(Page number) | PP.527~547 |
| 年份(Year) | 2014 |
| 語言(Language) | 2 |
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