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| 期刊詳細資料 Journal detailed information |
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| 作者(Author) | Liao, S. and Cheng, C. |
| 篇名(Article title) | Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective |
| 期刊名(Journal name) | Journal of Business Research |
| 國際期刊(International Journal) | SSCI |
| 中文摘要(Abstrct) | |
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| 卷期(Volume No) | Vol. No. |
| 頁數(Page number) | PP.~ |
| 年份(Year) | 2014 |
| 語言(Language) | 2 |
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