期刊詳細資料 Journal detailed information  
作者(Author)Chien, C., & Ross, S.
篇名(Article title)Spectator anxiety and internalization: A case of the Chinese Professional Baseball League
期刊名(Journal name)International Journal of Sport Management
國際期刊(International Journal)
中文摘要(Abstrct)
ABSTRCTThe purpose of the study was to examine how the levels of spectator anxiety differ across different levels of internalized professional baseball fans in Taiwan. The results indicated that anxiety levels fluctuated greatly during the seven game championship series. Highly internalized fans exhibited significantly higher levels of anxiety than those with low levels of internalization. Managerial implications through the use of variable pricing and co-marketing are suggested in the paper. The study extends the literature related to anxiety and internalization, and offers the first examination of these constructs in a setting outside of North America.
中文關鍵字(Keyword)
KEYWORDinternalization, cognitive anxiety, somatic anxiety, sport fans
卷期(Volume No)Vol. 13 No. 1
頁數(Page number)pp. 59~72
年份(Year)2012
語言(Language)英文 English