| 期刊詳細資料 Journal detailed information | |
| 作者(Author) | Jung-Kuei Hsieh, Yi-Ching Hsieh and Yu-Chien Tang |
| 篇名(Article title) | Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video |
| 期刊名(Journal name) | Electronic Commerce Research |
| 國際期刊(International Journal) | SSCI |
| 中文摘要(Abstrct) | |
| ABSTRCT | |
| 中文關鍵字(Keyword) | |
| KEYWORD | |
| 卷期(Volume No) | Vol. 12 No. 2 |
| 頁數(Page number) | pp. 201~224 |
| 年份(Year) | 2012 |
| 語言(Language) | 英文 English |