| 期刊詳細資料 Journal detailed information | |
| 作者(Author) | Wang, Yi-Hsien, Shih, Kuang-Hsun, and Huang, Ya-Chi. |
| 篇名(Article title) | Measurement of Switching Cost on the Customer Retention in the Banking Industry |
| 期刊名(Journal name) | Journal of Testing and Evaluation |
| 國際期刊(International Journal) | SCI |
| 中文摘要(Abstrct) | |
| ABSTRCT | |
| 中文關鍵字(Keyword) | |
| KEYWORD | |
| 卷期(Volume No) | Vol. 40 No. 6 |
| 頁數(Page number) | pp. 1~8 |
| 年份(Year) | 2012 |
| 語言(Language) | 英文 English |